The 360° LED Spherical Display – Wangfujing, Mianyang, Sichuan
绵阳王府井购物中心高层中庭中央悬挂着360°LED显示屏“南河星球”，作为该项目的标志性数字地标。它悬浮于地面上方，造型设计超越了传统的平面屏幕，成为商场各层的统一视觉焦点。
The installation delivers both artistic appeal and commercial impact. Its dynamic light displays naturally draw visitors to pause and share on social media, generating sustained buzz for the mall. Brands can leverage the one-of-a-kind spherical canvas for creative advertising, themed events, and IP collaborations—stepping beyond conventional ad formats to deliver a memorable visual experience that strengthens brand recall.
The display seamlessly integrates with the atrium’s contemporary art installations and the building’s open layout, weaving technology and light into the everyday shopping experience. Wangfujing Mianyang transforms from a conventional retail space into a destination for urban art and culture. Through this installation, the shopping center establishes a distinctive identity, becomes a must-visit spot that naturally draws social media attention, and leads the city’s commercial spaces toward a more digital and experience-driven future.
