Suspended at the center of Mianyang Wangfujing Shopping Center’s multi-story atrium, the 360° LED spherical display “Nanhe Planet” serves as the project’s signature digital landmark. Floating above the ground floor, its spherical form transcends traditional flat-screen design, creating a unifying visual anchor that spans every level of the mall.
The display seamlessly integrates with the atrium’s contemporary art installations and the building’s open layout, weaving technology and light into the everyday shopping experience. Wangfujing Mianyang transforms from a conventional retail space into a destination for urban art and culture. Through this installation, the shopping center establishes a distinctive identity, becomes a must-visit spot that naturally draws social media attention, and leads the city’s commercial spaces toward a more digital and experience-driven future.
The installation delivers both artistic appeal and commercial impact. Its dynamic light displays naturally draw visitors to pause and share on social media, generating sustained buzz for the mall. Brands can leverage the one-of-a-kind spherical canvas for creative advertising, themed events, and IP collaborations—stepping beyond conventional ad formats to deliver a memorable visual experience that strengthens brand recall.
